Consolidated Communications Boldly Rebrands to Fidium
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Consolidated Communications recently rebranded everything under the Fidium name in September 2025. The move brings all their regional brands under one roof as they push to compete with the big internet providers while rolling out fiber across the country.
For years, the company went by different names depending on your location. The patchwork of names confused customers and caused friction as the brand tried to gain traction. The rebrand means all customers receive the same name, the same experience, and the same commitment to fiber-powered internet.
Fidium’s primary goal is to run fiber internet to reach beyond major cities into smaller communities and rural areas. So, if you’ve been waiting for reliable, high-speed internet that doesn’t slow down during peak hours or cap your data usage, this matters to you.
Why the Fidium Rebrand Makes Sense
Rebranding an entire telecommunications company takes guts and careful planning. When Consolidated Communications decided to unite everything under the Fidium identity, they were solving a problem that many large corporations face: how do you build brand recognition when different regions know you by different names?
The Fidium name originally launched in select markets where Consolidated Communications was building new fiber infrastructure. Customer response was overwhelmingly positive. People appreciated the modern approach, straightforward service offerings, and emphasis on fiber technology. This success convinced leadership that Fidium wasn’t just a regional experiment—it was the future of the entire company.
The transition happened gradually to avoid disrupting existing customers. Email systems, billing platforms, customer support channels—everything needed to shift smoothly. You can’t just flip a switch when millions of customers depend on your service daily.
Timing played a crucial role, too. The federal infrastructure bill accelerated fiber deployment across underserved areas, and internet providers are racing to capture market share. By consolidating under one powerful brand, Fidium positioned itself to compete more effectively and present a unified message about what it offers.
Fiber is the gold standard
What Makes Fiber Internet Superior
To understand why the Consolidated Communications Fidium rebrand matters, you need to grasp what makes fiber internet fundamentally better than cable or DSL.
Speed
Fiber connections deliver symmetrical speeds—your upload speed matches your download speed. If you’re paying for gigabit internet, you get 1,000 Mbps both ways. Cable internet advertising 1,000 Mbps download might only provide 35 Mbps upload. For anyone working from home, video conferencing, uploading large files, or streaming to multiple devices, symmetrical speed changes everything.
Reliability
Fiber optic cables aren’t susceptible to electromagnetic interference or bad weather. They maintain consistent performance regardless of how many neighbors are online simultaneously. Cable networks often slow to a crawl during peak evening hours when everyone’s streaming and gaming. Fiber networks maintain speed because each customer has dedicated bandwidth.
Latency—the delay between sending a request and receiving a response—is dramatically lower on fiber. Gamers notice this immediately, but it matters for everyone. Video calls feel more natural. Cloud applications respond instantly. Even basic web browsing feels snappier.
The fiber infrastructure Fidium has been building represents future-proof technology. As internet usage grows, fiber networks can handle increased demand. Cable networks are approaching maximum capacity. Fiber networks have barely scratched the surface of what they can deliver.
What Current Customers Should Know
If you’re a Consolidated Communications customer, the Fidium rebrand changes very little about your daily experience. Your internet continues working exactly as before. Your bill arrives with new branding, but your rate plan and pricing remain unchanged unless you upgrade.
Customer service should actually improve. Part of the rebrand’s rationale was creating consistent support experiences. Under the old structure, different regions had slightly different procedures. Now, whether you’re calling from Maine or Texas, you interact with the same support infrastructure.
The rebrand also brings enhanced online account management tools. Fidium invested heavily in modern, user-friendly websites and mobile apps. You can view bills, schedule technicians, troubleshoot issues, and upgrade service without calling support.
For customers in areas where Consolidated Communications still offered older DSL or cable services, the Fidium rebrand might signal upcoming opportunities. The company has stated its intention to focus primarily on fiber moving forward. Many areas currently served by legacy technology will eventually get fiber upgrades.
Affordable fiber internet
Service Plans and Up-Front Pricing
Fidium offers a range of plans that are all priced affordably for fiber, enabling everyone to access high-speed internet.
Available Speed Tiers
Fidium offers multiple speed options:
- Essential: 100 Mbps starting as low as $30/month
- Advanced: 300 Mbps starting as low as $35/month
- Supreme (Most Popular): 1 Gig starting as low as $55/month
- Futuristic (Best Value): 2 Gigs starting as low as $75/month
What’s Included (And What’s Not)
Fidium’s pricing philosophy eliminates the hidden fees that plague traditional internet service. All plans come with free professional installation, which is a $199 value. Supreme and Futuristic plans include a free WiFi 6 Gateway, 24/7 network monitoring and remote issue resolution, and access to the Attune WiFi control app. Additional add-ons are available for all plans.
Where Fidium Service Is Available
Fidium has its strongest presence in the northeastern United States. They offer extensive coverage across Maine, New Hampshire, and Vermont, where the original Fidium Fiber brand first launched. Parts of Massachusetts also have service, particularly outside the immediate Boston area.
Outside New England, Fidium operates in select markets across the upper Midwest and northern tier states. Markets in Minnesota, Wisconsin, and parts of the Dakotas have service, though coverage varies by community.
California, Texas, Pennsylvania, and several other states have pockets of Fidium service, often in mid-sized communities rather than major metropolitan areas. This reflects the strategy of targeting underserved markets where cable providers face less competition.
The company has announced aggressive expansion plans funded partly by federal broadband grants. As states distribute infrastructure funding, Fidium has successfully bid on numerous projects to bring fiber to unserved areas. These expansion projects typically take two to five years from planning to actual service availability.
Rural broadband expansion presents unique challenges. The cost per customer to run fiber to a farmhouse five miles from town dramatically exceeds serving a suburban neighborhood. Fidium’s willingness to serve these challenging markets—often with government funding support—distinguishes them from providers who cherry-pick only profitable locations.
Ready to Make the Switch to Fidium?
If Fidium fiber internet sounds right for you, the transition process is straightforward. Start by checking availability at your specific address here. If service is available, select a plan and schedule installation.
You can also call our agents directly at 1-855-357-0960.
A Fidium technician will visit your home to run fiber from the street connection to your house and install the optical network terminal. This typically takes a few hours and requires someone to be home.
During installation, the technician tests your connection to ensure you’re receiving advertised speeds. They’ll connect at least one device to verify everything works properly—your opportunity to ask questions about equipment and network optimization.
You’ll need a router to distribute internet throughout your home via WiFi or Ethernet. Some customers use Fidium’s provided router for simplicity, while others bring their own equipment for advanced features. If you care about network setup, invest in a quality WiFi 6 or WiFi 7 router that can fully utilize your fiber connection’s speed.
Most people prefer having a new service installed before canceling their old provider to avoid gaps in internet access. Once you’ve confirmed Fidium works properly, cancel with your previous provider. Return any rented equipment to avoid charges, and watch your final bill carefully.